Manage your Google Ads,
on autopilot.
TrafPilot is a software tool that connects to the Google Ads API to report on performance, manage keywords and negative keywords, optimize bids and budgets, and keep campaigns and ads up to date — all from one place.
Everything you need to run campaigns efficiently
TrafPilot automates the repetitive parts of Google Ads management so campaigns stay optimized without hours of manual work in the interface.
Performance reporting
Pull clicks, impressions, cost, conversions and search terms across campaigns, ad groups, keywords and ads into clear, up-to-date reports.
Keyword management
Create, update and pause keywords, review match types and organize keyword structure across ad groups.
Negative keywords
Add negative keywords at campaign and account level and maintain shared negative lists to cut wasted spend.
Bid & budget optimization
Adjust bids and budgets based on live performance data to allocate spend toward what actually converts.
Ad management
Create and edit responsive search ads and manage ad variations to keep messaging fresh and on-target.
Campaign management
Build and adjust campaigns and ad groups, and apply changes in bulk instead of one edit at a time.
Connect, analyze, optimize
TrafPilot uses the official Google Ads API. You authorize access to your own account, and the tool works within the permissions you grant.
Connect securely
Authorize TrafPilot with your Google account through Google's official OAuth flow. You stay in control and can revoke access at any time.
Analyze performance
TrafPilot reads current campaign data and performance metrics so decisions are based on real numbers, not guesswork.
Apply optimizations
Approved changes — keywords, negatives, bids, budgets and ads — are applied through the Google Ads API and logged for review.
Built for advertisers who value their time
TrafPilot is designed to manage advertising accounts responsibly, within Google Ads API policies and the permissions you grant.
Contact us